From television to cell phones, iPads, and social media, media use has become a key part of most people’s lives in recent years. For many (myself included, I hate to admit), cell phones and other devices have practically become appendages—and our use of them somewhat addictive. As reported recently in the New York Times article, Baby’s First iPhone App, even toddlers are getting in on the act by playing with their parents’ devices—and in some cases, getting their own as a birthday or holiday gift!
In a follow up to a 2011 survey by the same name, Zero to Eight: Children’s Media Use in America 2013 was conducted between May 20 and June 12, 2013 with 1,463 parents of children age 8 and under. According to the survey, children’s access to mobile media devices is dramatically higher than it was two years ago. In fact, the survey reveals a five fold increase in ownership of some type of “smart” mobile device. Whereas only 8% of families reported they owned one in 2011, a whopping 40% report they owned one in 2013. And while only about half of the children had access to a device in 2011, three quarters have access in 2013.
The survey also finds that children between the ages of 0 and 8 spend an average 1 hour and 55 minutes in front of a screen—that’s 21 minutes less than in 2011. But while total screen time decreased, time spent using mobile devices like cell phones and iPads is just about triple what it was in 2011. Thirty eight percent of children used mobile devices to play games, watch videos, or use apps in 2011; that number jumped to 72% of children 2013. And while only 10% of children under the age of 2 used a mobile device for media in 2011, that number has jumped to 38% in 2013.
According to the survey, TV is still at the center of kids’ media lives. Of the 1 hour and 55 minutes spent in front of any screen, 57 minutes is spent in front of a TV screen. The remaining 68 minutes is spent watching DVDs, using computers, playing video games and using mobile devices like smartphones and tablets.